Profit flat for Honey Bun as it eyes new fast-food investments, builds out distribution

 

In its latest financial report for the year ended September 30, 2024, management indicated that investment costs for Honey Bun (1982) Limited tripled from $20 million at year end 2023 to $69 million in 2024.

Spend on newly acquired retail pastry shop, Swirls, will further increase investment outlay for Honey Bun. The concern was purchased from founders, Michelle and Herbert Chong according to disclosures made at mid-year 2024.


The company indicated in its third quarter report that future investment in the fast-food business, including new shops and equipment in strategic locations, was estimated at $50 – $100 million over the next 2 to 3 years.

Reduction cash as also due to in Angels St. Catherine to meet changing distribution needs as indicated. At year end September 30, 2024, cash and cash equivalents were $382.11 million down from $464.78 million in the prior year.

For the financial year ended September 30, 2024, earnings per share for Honey Bun Limited was flat at $0.49 reflecting a year in which expenses climbed significantly.

Revenue for the pastry maker climbed by year end September to $3.84 billion, up from $3.41 billion at end September 2023. However net profit was $230.07 million, down marginally from $232.09 million the year before.

Expenses which climbed were administrative costs, selling and distribution and finance costs. Inventory and payables climbed as well.

Finance costs went higher, climbing to $41.9 million doubling $7.85 million in 2023. Administration costs were $805.51 million, up from $664.57 million. Selling and distribution for the year ended was $630.87 million up from $518.28 million the year before.

Honey Bun describes itself the fastest growing wholesale bakery in Jamaica, specialising in producing individually packaged pastries and baked snacks. We have a wide array of delicious products lines Honey Bun, Buccaneer, Shorty and Pickney Crackaz.

Honey Bun was founded in 1982 by Herbert Chong, now Executive Chairman, and Michelle Chong, the CEO. The company has expanded from a retail bakery to a wholesale bakery producing variations representing   over 40 SKUs from three brands: Honey Bun, Island Bites and Buccaneer Jamaica Rum Cakes.

Honey Bun indicates on its website that it exports through the Caribbean region and the USA, with UK and Canada. Products are in major chains including Publix in USA, ASDA and Tesco in the UK and Loblaws in Canada, as well as small independent stores.

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