Safia Cooper takes the helm at Pulse Investments

 



Pulse Investments Limited advised on April 9, 2025n that Romae Gordon has resigned as Co-Managing Director and Company Secretary of Pulse Investments Limited effective 31st March 2025.

Gordon will remain a director of the company.  Safia Cooper will assume the post of Managing Director.

Safia Cooper, has made her mark professionally in the entertainment and lifestyle brands sphere, with her most recent role as Chief Executive Officer of Pulse Investments Ltd.

Safia Cooper was previously  Pulse’s Managing Director, Property and Leisure. She held portfolio responsibility for Pulse’s hospitality and leisure business. Before Pulse, Cooper held managerial positions at Red Stripe Jamaica and Diageo Brazil.

She holds a BSc in International Relations from the UWI and an MBA from Nova Southeastern University.  

Pulse Investments  released its annual report on December 20 and prefaced the presentation with a celebration of the life of Kingsley Cooper, the company’s founder who led the company for nearly 50 years before his death in June 2024.

Cooper, a former Kingston College Head Boy, was an Attorney at-Law, co-founded Pulse Investments Ltd. in 1980. The company promoted and produced international events such as Caribbean Fashionweek, Model Search TV, The Caribbean Collections Miami, Washington & Brussels, Rock the World Concerts for the Cricket World Cup and Reggae SuperJam, His business sense saw him transforming Pulse into an investment and lifestyle brand.

Pulse Investments Limited recorded assets of 11.8 billion at the end of June 2024 an increase from $11.3 billion as at June 2023.

The Company achieved a net profit of $542.95 million compared to $1.43 billion (restated) in 2023. This variance primarily reflects the extraordinary revaluation gains of the prior year, which were not repeated.

Management stated that key influences on performance during the year include: (i) A fair value adjustment of $388.42 million on investment properties down from $972.26 million in 2023. (ii) A provision of $262 million for impairment losses on advertising entitlements (iii) Impairment losses of $49.49 million related to financial assets.

Interim Chair Hilary Phillips commented in the annual report, “The company’s robust operational strategy resulted in an operating profit of $607.57 million, highlighting its continued capacity to generate sustainable earnings despite adjustments to one-time gains.”

The company’s business lines include market sponsorships through advertisement entitlements (TV show Income), the rental of properties through shops, offices, restaurants, event rental facilities, the Pulse Rooms at Trafalgar, cottage and suites at Villa Ronai, the Model Agency Income, Caribbean Model Search, and cash sponsorship inter alia.

Phillips stated, “The Company will continue to focus on the foregoing and on developing the model agency with the increasing breadth of young talent which abounds across the Island. Our lead models in the international market continue to do well capturing campaigns of recognised designers in both Europe and the United States. The T V Shows happily maintain their popularity throughout the Caribbean diaspora.”

Pulse had a set back with the development of its main project – the Pulse Homes. In spite infrastructure work continuing into the first quarter of this year, the project was delayed due to the untimely illness and passing of former chairman Kingsley Cooper who management described as pivotal to its execution.

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