Toys R Us considers Caribbean, central America for expansion




WHP Global, the parent company of Toys"R"Us this week announced a partnership with Cotton Candy International to bring the Toys"R"Us and Babies"R"Us brands to Latin-America and the Caribbean for the first time.

Under the agreement, Cotton Candy International will open the first Toys"R"Us and Babies"R"Us flagship stores in Panama in 2025, with plans for additional standalone stores to follow across the region.

The flagship store in Panama is set to open in 2025 and will feature toys, games, and interactive experiences. Toys"R"Us and Babies"R"Us currently have a presence in over 32 countries and continue to expand globally through both physical retail stores and digital platforms.

Management in its press release stated, “The expansion into Latin America and the Caribbean marks a significant milestone in the Toys"R"Us global growth strategy, following recent successful launches in key international markets, including Mexico.”

Stanley Silverstein, Chief Commercial Officer at WHP Global stated, "This expansion underscores our commitment to delivering the joy of Toys"R"Us to new markets and families everywhere."

Cotton Candy International (CCI) is described as a leading distributor for babies and children's clothing, footwear, toys, and other accessories for Latin America and the Caribbean. With headquarters based in Panama, local operations in Mexico, CCI carries its inventory in their bonded warehouse of the Colon Free Zone.

They have distribution and licensing agreements for apparel, footwear and accessories under iconic brands like Fisher Price, Aeropostale Kids, X-Box, Graco, Jeep, Motorola Nursery and more.

WHP Global is described as a leading New York-based firm that acquires global consumer brands and invests in high-growth distribution channels including digital commerce platforms and global expansion.

WHP Global owns a portfolio of consumer brands that collectively generate over US$7 Billion in global retail sales.

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