Esther Finance Limited announces strategic partnerships with EveryData and InNeed Cloud

 

Esther Finance Limited has announced new strategic partnerships with EveryData, a provider of credit risk assessment solutions, and InNeed Cloud, a cloud-native IT consulting and service provider.

Christopher Brown, CEO and Country Manager, EveryData Jamaica Limited said that new the collaborations “mark a significant milestone in Esther Finance’s mission to transform access to credit by offering a seamless, data-driven, and technology-powered peer-to-peer lending experience.”

Esther Finance offers peer-to-peer lending through its platform. It connects those seeking financing with lenders and also allows individuals to access lending via a technology-driven solution at esthergroup.co. The company indicates that the platform has grown to 1,381 users.

“We are particularly pleased to be partnering with Esther Finance in this initiative that will no doubt transform access to credit for many Jamaican entities and individuals. The truth is, the possibilities are enormous and could be game-changing not only in Jamaica but indeed across the region. We therefore view this partnership as an excellent fit in terms of our vast known specialization in credit risk management and data analytics-driven decisioning expertise,” he stated.

Brown said that through this collaboration, Esther Finance enhances its ability to assess borrower creditworthiness with precision while leveraging InNeed Cloud’s secure, scalable cloud infrastructure to streamline the lending process.

“The integration of EveryData’s advanced credit risk analytics with InNeed Cloud’s expertise in cloud services ensures that both lenders and borrowers benefit from faster approvals, reduced risk, and a transparent lending experience,” he outlined.

The partnership with EveryData equips Esther Finance with new credit intelligence, allowing for more inclusive and responsible lending decisions. Borrowers can now access financing options tailored to their financial profiles, while lenders gain increased confidence in loan performance through data-driven risk analysis.

“It’s an honor to partner with Esther Finance in redefining digital lending across Jamaica. This collaboration embodies our mission to empower businesses with cutting-edge technology, ensuring every user benefits from a seamless, trusted experience that advances financial inclusion and innovation. As an Advanced Partner of Amazon Web Services (AWS), InNeed Intelligent Cloud provides secure, compliant, and cost-effective cloud infrastructure and AI-driven solutions to Esther Finance—delivering faster, more transparent results for their customers,” said Sam Ashrafi, Founder & CEO, InNeed Cloud.

Simultaneously, the collaboration with InNeed Cloud brings Esther Finance’s services to a highly secure, cloud-native environment, enabling frictionless transactions, automated loan processing, and a user-friendly digital experience. InNeed Cloud, established in 2020, has rapidly grown into a global IT consulting and service provider, specializing in cloud computing, big data, AI, machine learning, and robotics.

 

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