Seasonal variations in revenue and project delays cause profit slide for Limners and Bards
For the six months ended April 2025, media and advertising company Limbers and Bards saw profit dip. Net profit for the six-month period stood at $20.6 million, a 58.3 per cent decline compared to the same period in the prior year.
The decrease was primarily attributable to lower gross margins and a reduction in second-quarter revenue which was largely due to seasonal variations and the timing of project deliveries. Operating expenses, comprising administrative, selling, and distribution costs, increased by $14.4 million or 10 percent compared to the same period last year.
For the period under review, Management said that the Group’s consolidated balance sheet remained sound with a stable cash position, providing the financial flexibility to support ongoing operations and strategic initiatives.
Revenue over the 6-month period of $460.2 million, represented a 3.3 per cent increase compared to the corresponding period in 2024.
This growth was driven primarily by increased activity in the Production and Media business segments. Media contributed $2440.7 million, followed by Production at $151.8 million, and Agency at $67.5 million.
Gross profit amounted to $175.4 million, reflecting a 2.7 per cent decline year-over-year. This was due to a higher proportion of revenue being derived from Media, which typically carries lower margins relative to the Agency segment. The shift in revenue mix also resulted in a 2 per cent decline in the company’s net profit margin.
Higher operational costs, Management stated, reflected strategic investments in talent, particularly in areas critical to growth such as business development, content creation, and enhancing the overall customer experience.
They said, “While these investments contributed to higher short-term costs, they are considered essential to scaling our operations and building long-term shareholder value.”
Total assets amounted to $1.03 billion, reflecting a decrease of $11.2 million or 1.1 percent, mainly attributable to normal depreciation. Current assets increased marginally to $865.9 million, up $1.6 million from the prior year.
Cash and cash equivalents stood at $332.4 million, down $226 million year-over-year, due primarily to increased investment in the development of proprietary content assets.
Caribbean money Daily
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